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We are the world. We are the pumpkins. This tongue-in-cheek social execution for BI-LO/Winn-Dixie promotes the empowerment of pumpkins through lots of love, affection and tasty recipes. Shot in a style comparable to that of the charity ads frequently seen on daytime television, we set out to prove that pumpkins could shine bright long past Halloween night.
10 October 2014