CHEK SODA, “ORANGE PINEAPPLE”

That time when orange and pineapple got the sweets for each other. Winn-Dixie’s “Add 2 the New ChekList” sweepstakes is where participants get to enter for a chance to choose the newest flavor of Chek soda. With this execution we fueled the audience’s imagination for the exciting possibilities of creating their own never-before-tasted Chek concoction.

CLIENT

Winn-Dixie

DATE

11 November 2014


ON IDEAS - “LIGHT”